Membership Development Officer

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Job Title: Membership Manager
Department: Newark & Sherwood
Responsible to: TBC
Location: YMCA Newark & Sherwood, Community & Activity Village (CAV), Lord Hawke Way, Newark-on- Trent, NG24 4FH
Hours: 37.5 per week
Salary: £27,000 + Bonus (Circa £34k OTE)

Job Purpose

  1. Lead on and take ownership of the overall operation, coordination, implementation, promotion, and delivery of all aspects of YMCA Newark & Sherwood CAV membership development.
  2. Taking a business development focus and leading on utilisation and income targets for YMCA Newark & Sherwood membership programmes, indoor facility hire and room rental.
  3. Be responsible for managing all aspects of YMCA Newark & Sherwood CAV membership programmes; the scope of responsibilities includes, but is not limited to, development and implementation of member retention plans, campaigns and strategies to increase member retention, member satisfaction and development.
  4. Be responsible for maximising facility hire opportunities; liaising with partners and community groups to increase utilisation and indoor facility income.
  5. Support the development of an organisational culture that puts our Christian Core Values – Caring, Honesty, Respect and Responsibility – at the centre of all we do.

Principal Responsibilities

  1. Drive forward the membership growth, promoting YMCA Newark & Sherwood CAV to prospective members, including corporate clients.
  2. Leading on membership sales, formulating and implementing a sales plan.
  3. Agreeing and achieving YMCA Newark & Sherwood indoor facility hire and room rental sales targets.
  4. Developing and delivering a membership engagement strategy to provide high quality
    products and services to members; regularly reviewing to include
    membership targets, categories and suitable benefits.
  5. Develop and deliver a plan to engage with prospective new members; consider and
    make proposals on new member categories.
  6. Leading on business development partnerships for the future of YMCA Newark & Sherwood by regularly developing opportunities to widen our membership market within the local community.
  7. Organising regular member events in conjunction with the Hospitality Team.
  8. Promoting YMCA Newark & Sherwood dry hire and room rental offer to members in conjunction with the Hospitality Team.
  9. Producing, analysing and presenting data on utilisation, membership information, identifying trends and opportunities for growth.
  10. Holding responsibility for the financial income targets for YMCA Newark & Sherwood CAV memberships, tracking incomes and forecasting future income.
  11. Tracking membership growth trends, lifetime value and average length of stay.
  12. Implementing and tracking the effectiveness of the member journey.
  13. Strategically growing membership revenues, creating target market strategies and measuring member satisfaction.
  14. Supporting, reviewing and promoting YMCA Newark & Sherwood long term leases arrangements to corporate clients.
  15. Conduct and monitor facility tours to promote the Community & Activity Village to prospective members.
  16. Develop and implement marketing strategies to recruit, retain and recapture members with support from the Marketing Team.
  17. Providing cover for other departments where required.
  18. Be the first point of contact for members where required, working with the Reception Team to provide a high-quality customer service.