Digital Marketing Manager

In a brand new role for us, we are looking for a Digital Marketing Executive to join our existing Marketing team. Your primary role will be to take the lead on all digital marketing initiatives within the marketing department.

Specifically, this will mean: leading on the planning and execution of all digital marketing activities, including but not limited to, websites, SEO, data and analytics, social media and digital reporting, social media activity, email marketing and PPC/lead generation, executing all digital marketing activity in line with departmental plans and campaigns, ensuring KPI’s are measured and met, and taking the lead on all digital marketing projects, such as future web development and innovation across channels.

You will need demonstrable experience of managing and executing marketing campaigns, including the creation of effective, targeted content, across a variety of social media channels and platforms, as well as the management and execution of email marketing campaigns. You will also have demonstrable experience of tracking, reporting and analysing data from campaigns across all digital media.

Apply today

If you think that you’d be a great fit for this role and would be excited to work to develop our new facilities then you should apply today. Please download an application form, complete and send to recruitment@ymcarhg.org. 

Application Form

Job Title: Digital Marketing Executive
Department: Marketing & PR
Responsible to: Head of Marketing
Location: Malt Cross in Nottingham City, with travel to other locations
Hours: 37.5
Salary: £28,000

Job Purpose

  1. To take the lead on all digital marketing initiatives within the marketing department.
  2. To best present the YMCA Robin Hood Group across all digital channels, ensuring brand guardianship is always adhered to.
  3. To lead on the planning and execution of all digital marketing activities, including but not limited to, websites, SEO, data and analytics, social media and digital reporting, social media activity, email marketing and PPC/lead generation.
  4. To execute all digital marketing activity in line with departmental plans and campaigns, ensuring KPI’s are measured and met.
  5. To track, monitor, report on all digital marketing activity and recommend continuous improvement to improve performance.
  6. Take the lead on all digital marketing projects, such as future web development and innovation across channels.
  7. To keep abreast of current digital marketing communications best practices, making recommendations for our own marketing communications where appropriate
  8. To support the development of an organisational culture that puts our Christian core values – Caring, Honesty, Respect and Responsibility – at the centre of all we do.

Principal Responsibilities

  1. Provide support to the Head of Marketing to ensure YMCA Robin Hood Group is communicating with external stakeholders/customers appropriately and effectively across all digital channels.
  2. To execute timely marketing plans and campaign, communicating campaign messages across all digital channels including (but not limited to), Facebook, Instagram, LinkedIn, Twitter, YouTube, Mail Chimp and our Websites.
  3. To manage the digital marketing apprentice, providing support, guidance and mentoring for them to succeed in their role.
  4. To ensure robust data management, tracking and reporting is in place across all channels, ensuring all marketing activity is measurable and reported on weekly and monthly.
  5. Be the go-to person for all digital marketing across the group.
  6. Work closely with the Head of Marketing to suggest improvements to digital marketing.
  7. Work closely with the Head of Marketing to manage the digital agency partners, ensuring all KPI’s and agreements are met.
  8. To attend meetings as appropriate to the role and deputise for the Head of Marketing as required.